How Black Hats Are Weaponising Google’s Backlink Algorithm 2018 www.bandt.com.au/opinion/black-hats-weaponising-googles-backlink-algorithm .”> In this guest column, Digital 360’s strategic partnerships manager Don Milne (pictured below), takes a look at the dangers of Google’s SEO and brands hitching a ride on your website… Google’s search ranking algorithm is complex beyond understanding. The few things we know for sure about search engine optimisation (SEO) are the things Google has told us. Last year, Andrey Lipattsev, a search quality senior strategist at Google said, “I can tell you what they are. It is content.…